Est. 1996 · Sadar Bazaar, Delhi
Toys That Spark Joy & Imagination
Premium toys for every age — trusted by families and retailers across India for 30 years
Collections
Shop by occasion
Curated shelves for parties, gifts, and wholesale — pick a range and shop the products behind it.
Magic Tricks Kids and Beginners Love
Card tricks, cups & balls, money pads, and classic props — curated for parties, practice, and wholesale assortments.
Open magic & illusions collectionMasks & Faces
Horror masks, party faces, and classic gags for costume nights and retail counters.
Prank & Party
Shock pens, spring snakes, and joke-shop hits for parties and novelty counters.
Sadar Bazaar, Delhi
The Bari Market shop behind Malhotra Toys — 30 years as Y.M. Traders.
No Screens Needed
Magic, puzzles, and party novelties that keep hands busy — no screens required.
Wholesale Partner Program
Dealer pricing on magic, pranks, puzzles, and novelties — pan-India shipping.
Product Videos
One pour. Then the colours.
Water beads into a glass bowl, then hands in the water. Ages 8+ only — never put them in the mouth.
Pan-India Delivery
Delivered to your doorstep
30 Years of Trust
Serving India since 1996
Curated Quality
Handpicked toys for every age
Wholesale Prices
Bulk orders save more
Gift Guides & Quick Picks
Masks, magic, nature packs, and party gags — curated from our Sadar Bazaar shelves
Masks & Party Faces
Horror masks, party masks, craft faces & costume novelties
Shop nowMagic Tricks
Thumb tips, card tricks, and classic props
Shop nowNature & Animal Packs
AMAQUE snakes, insects, birds, and wildlife hang-packs
Shop nowPrank & Party Gags
Shock pens, spring snakes, and joke-shop hits
Shop nowShop by Age
Age-appropriate picks across magic, puzzles, nature packs, and novelties
Trending Toys
Most loved by kids and parents
8–12+ yrsPopular
5–12+ yrsPopular
6–12+ yrsPopular
7–12+ yrsPopular
8–12+ yrsPopular
5–12+ yrsPopular
8–12+ yrsPopular
3–12+ yrsPopularBuy More, Save More
Spend more on a product and unlock 5%, 10%, then 15% off — automatically
Example: Horror Mask — Fanged Vampire at ₹59/unit
Start ShoppingBuy 10 units — retail
₹59 / unit
Total: ₹590
5% off
From ₹5,000
~85 units
₹56/u
10% off
From ₹10,000
~170 units
₹53/u
15% off
From ₹25,000
~424 units
₹50/u
At 15% you save ₹3,752 on this line vs retail
Shop by Category
Find the perfect toy for every interest
Trusted by Families & Retailers
Don't just take our word for it — hear from people who shop with us every day
1000+
Retail Partners
50+
Cities Served
4.9★
Average Rating
Rajesh Kumar
Toy Shop Owner, Jaipur
“We've been sourcing from Y.M. Traders for 8 years. Their wholesale prices and product quality are unmatched — our customers always come back for more.”
Priya Sharma
Parent, Delhi
“Ordered birthday return gifts for my daughter's party — bulk discount applied as I added more sets. Saved over ₹3,000 compared to retail stores. Delivery was fast too!”
Amit Verma
Stationery & Toys, Lucknow
“Dealer pricing is brilliant. Once approved, wholesale rates show on every product — no phone calls, no haggling, just order and ship.”
Sneha Reddy
Mother of two, Hyderabad
“Love that they curate age-appropriate toys. Bought STEM kits for my 7-year-old — quality is genuinely better than what I find at mall stores.”
Three Decades of Delight
From Y.M. Traders in Sadar Bazaar to Malhotra Toys online
Since 1996, Y.M. Traders has been the trusted name in Sadar Bazaar for quality toys. What started as a small shop has grown into one of Delhi's most respected toy wholesalers — and now we're coming online as Malhotra Toys, bringing that same trust and quality to your doorstep, anywhere in India.
- Handpicked quality — every toy vetted by our team
- Wholesale prices direct from Sadar Bazaar
- Personal service — call, WhatsApp, or walk in
30+
Years of Experience
5000+
Products
10000+
Happy Retailers
Pan-India
Delivery
Prefer to chat?
Order on WhatsApp — our team replies within minutes during shop hours