Grow Your Business with Sadar Bazaar's Most Trusted Toy Wholesaler
Join 1000+ retailers across India. Get wholesale prices, 5000+ products, and pan-India delivery — all from one dashboard.
1000+
Active Retailers
5000+
Products
30+
Years in Business
50+
Cities Served
Why 1000+ Retailers Choose Us
Everything you need to stock your shop and grow — without the Sadar Bazaar trip
Up to 40% Off Retail
Approved dealers see wholesale prices on every product. No negotiation, no waiting — rates apply instantly in your cart.
Save ₹1,400+ per bulk order5000+ Products
Educational, outdoor, party packs, infant toys, RC vehicles — the full Sadar Bazaar range, one click away.
New stock every weekPan-India Delivery
Reliable shipping to your shop or warehouse. Track orders and reorder favourites in seconds.
3–7 day deliveryDedicated Support
WhatsApp, phone, or email — a real person who knows toys helps you pick winners for your market.
Replies within hours30 Years of Trust
We've supplied Delhi's best toy shops as Y.M. Traders since 1996. Same quality, same honesty — now online as Malhotra Toys.
Est. Sadar BazaarInstant Approval
Apply in 2 minutes. Most accounts approved within 24 hours. Start ordering the same day.
Free to joinRetail vs Wholesale Partner
See what changes when you become a registered partner
Regular Customer
- Retail prices on all products
- Standard delivery rates
- Browse and buy individually
- No order history dashboard
Wholesale Partner
- Wholesale prices on every product
- Priority support via WhatsApp
- Bulk ordering with auto-savings
- Dealer dashboard & reorder
- Early access to new arrivals
Start in 3 Simple Steps
01
Apply Online
Fill a 2-minute form with your business details. No documents needed upfront.
02
Get Approved
Our team reviews within 24 hours. You'll get an email when your account is active.
03
Order at Wholesale
Browse the catalog — wholesale rates show on every product as soon as your account is approved.
See Your Savings in Action
Approved dealers get wholesale rates on every unit — no quantity unlock needed
Example: STEM Robotics Building Kit
12 units — Retail
₹1,169 /unit
Total: ₹14,029
12 units — Wholesale
₹899 /unit
Total: ₹10,788
Save ₹4,800!
What Our Partners Say
“Switched to Malhotra Toys last year. My margins improved by 25% and customers love the product quality.”
Rajesh Kumar
Kumar Toys, Jaipur
₹45,000 saved annually
“The online portal saved me monthly trips to Delhi. I reorder party packs every week now — so convenient.”
Meena Devi
Lakshmi Gift House, Patna
12 orders/month
“Best decision for my shop. Wholesale prices are genuine Sadar Bazaar rates, not inflated online markups.”
Vikram Singh
Singh Stationery, Chandigarh
8 years partnered
Common Questions
Is there a fee to join?
No — registration is completely free. You only pay when you place orders.
How does wholesale pricing work?
Approved dealers see wholesale rates on every product automatically. Retail shoppers can unlock bulk savings on larger orders (from ₹5,000 cart value on a product line).
How fast is approval?
Most applications are approved within 24 hours on business days.
Do you deliver outside Delhi?
Yes — we ship pan-India to all pin codes via reliable logistics partners.
Ready to Stock Smarter?
Join 1000+ retailers who trust Malhotra Toys. Apply free — start saving today.
Apply for Wholesale AccountNo credit card required · Free registration · 24hr approval