Our Story

Built on Trust, One Toy at a Time

We began in 1996 as Y.M. Traders — a small counter in the bustling lanes of Sadar Bazaar, Delhi, one of India's oldest and largest wholesale markets. What started with a handful of toys and a promise of honest pricing has grown into a name trusted by over a thousand retailers and countless families. Today we come online as Malhotra Toys, with the same shop-floor care: we know toys because we've lived among them for 30 years — not from a warehouse in a distant city, but from the place where parents and shopkeepers still come to handpick the best.

“We don't just sell toys — we help children grow, imagine, and play without limits.”